General Position World 10 Variationsince 2015 +2 Europe 5 Dimension Position - World Exports 8 Investment 15 Tourism 2 Talent 11 Prominence 10 Dimension Search Volume Exports 2% Investment 4% Tourism 43% Talent 9% Prominence 42% Searching for Exports - Share of results by "brandtag" family Goods 31% Made In 54% Export from 8% Flagship companies 7% Searching for Investment - Share of results by "brandtag" family Business Environment 22% Socioeconomic Factors 56% Sectorial Expertise 22% Searching for Tourism - Share of results by "brandtag" family General Information 70% Outdoor & Nature 7% Leisure & Entertainment 11% Niche Markets 7% Cultural Assets 5% Searching for Talent - Share of results by "brandtag" family Work 25% Study 29% Live 46% Searching for Prominence - Share of results by "brandtag" family Governance & Society 15% Arts & Science 32% Culture & Gastronomy 19% Sports 34%